1. Introduction

Welcome to Radha Fashion Zone (“we,” “our,” “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, store, use, and share information when you visit our website, make a purchase, or interact with our customer support.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the site.

2. Information We Collect

We collect personal data that you voluntarily provide when you register, place an order, subscribe to our newsletter, or contact us. This includes:

• Identity Data: Name, username, date of birth (optional).
• Contact Data: Billing address, shipping address, email address, phone number.
• Transaction Data: Products purchased, payment method, order history.
• Technical Data: IP address, browser type, device information, and browsing actions via cookies.
• Preferences: Marketing preferences, wishlist, product reviews.

We do not store sensitive payment card details directly; all payments are processed through secure third-party gateways (Razorpay/Stripe).

3. Cookies & Tracking Technologies

We use cookies and similar tracking to enhance your browsing experience, analyze site traffic, and personalize content. You can control cookies via browser settings. Essential cookies are required for site functionality (cart, checkout).

Types of cookies we use:

• Essential Cookies: Enable core features like secure login, shopping cart.
• Analytics/Performance: Help us understand how visitors use our site (e.g., Google Analytics anonymized).
• Functional: Remember preferences like language or currency.

Third-party services (like font awesome, unsplash images) may also set cookies. We do not use intrusive popup or exit-intent modals that collect data without consent.

4. How We Use Your Information

Radha Fashion Zone uses your data only for legitimate business purposes:

• Process and deliver orders, returns, exchanges.
• Manage your account, provide order updates and customer support.
• Send promotional emails (only with your consent; opt-out anytime).
• Improve website functionality, product recommendations, and security.
• Prevent fraud and comply with legal obligations.

We never sell, rent, or trade your personal information to third parties for marketing purposes.

5. Information Sharing & Disclosure

We only share your data in limited circumstances:

• Service Providers: Shipping partners (Delhivery, DTDC), payment gateways, email delivery services. They are contractually bound to protect your data.
• Legal Requirements: If required by law, court order, or governmental regulation.
• Business Transfers: In case of merger or acquisition, you will be notified.

Our website contains links to external sites (WhatsApp, social media) but we are not responsible for their privacy practices.

6. Data Security & Retention

We implement industry-standard security measures including SSL encryption, firewalls, and restricted access to personal data. However, no internet transmission is 100% secure.

We retain your information as long as necessary to fulfil the purposes outlined in this policy: for active accounts, order history (7 years for tax purposes), and until you request deletion. Inactive account data will be anonymized after 3 years.

7. Your Privacy Rights

Depending on your location (India, EU, etc.), you may have the following rights:

• Access: Request a copy of your personal data.
• Correction: Update inaccurate or incomplete information.
• Deletion (“Right to be forgotten”): Request deletion of your data, subject to legal retention.
• Opt-out of Marketing: Click unsubscribe link in emails or contact support.
• Data Portability: Receive your data in structured format.

To exercise these rights, email us at privacy@radhafashionzone.com We will respond within 30 days.

8. Children's Privacy

Our website is intended for users aged 18 years or older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with data, contact us immediately to delete it.

9. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in legal requirements or operational practices. The latest version will always be posted on this page with the “Last Updated” date. Significant changes will be notified via website banner or email.

10. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, please reach out:

Registered Address: Radha Fashion Zone, 1st Floor, Fashion Hub, MG Road, New Delhi - 110001, India

Email (Privacy): privacy@radhafashionzone.com

Support: +91 99220 85651 (Mon-Sat 10AM-7PM)